Rafael Laus

Senior Product Designer

MY JOURNEY IN UX DESIGN AND RESEARCH

MS in Human Computer Interaction from the University of Washington

Nine years of industry experience in San Francisco, Berkeley and Seattle

Proven experience in mobile, tablet, desktop and mixed reality devices

Skilled in the application of human centered design and mixed methods research on ML/AI powered products, B2B, payment integrations, data visualization, design systems, design & developer tools, enterprise products, and geospatial interfaces

Open to in-person, remote & hybrid roles in Seattle and San Francisco

From design studios, startups and enterprise, I've produced indispensible solutions that continue to bring value to businesses, stakeholders & users.

Process

Preview

Discover

I start by understanding user needs and the problem space through research and data collection, using methods like stakeholder interviews, competitive snslysis, and literature reviews.

UX

Define

I analyze the insights gathered during the discovery phase to clearly understand and define the problem, then establish design goals, creating a focused problem statement.

Creative Direction

Develop

Next, I ideate multiple potential solutions, and begin forming the user journey, wireframes, low-fidelity or click-through prototypes.

Style:Pattern

Deliver

Finally, I refine and implement the best solution, to ensure it meets user needs, validate the solution, and iterate based on user / stakeholder feedback.

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Raf Laus, Portfolio. https://rlaus.xyz. © 2024

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