Elanco is a global leader in animal health dedicated to delivering innovative products and services that prevent and treat diseases in pets and farm animals. After Elanco's merger with Bayer Animal Health, the solution operations team needed a discovery framework to enable usability and user research in order to overhaul the 400 websites and products under Elanco's portfolio.
The discovery framework I built is a part of a company-wide inititative in engineering automation, process improvement, and rapid development to support the enterprise portfolio products.
The process is inspired by continuous product discovery processes that include problem and solution spaces, consisting of activities like user interviews, stakeholder management (RACI), stakeholder interviews, user journey, service mapping, qualitative + quantitative research, UX and UI design.
The discovery framework is designed to be a replicable process, meant to guide highly collaborative and remote teams.
Senior UX Designer
Solution Operations
UX Design & Research
Business Relationship Management
Enterprise & Application Engineering
Figma, Miro, Microsoft 365, Github
September 2022 - July 2023
I successfully established UX research and design processes. As a team, we completed two discovery projects using this framework. As the UX lead, I personally completed a standalone discovery project focusing on a strategy to implement a design, prototype, develop and test workflow. In addition to building a foundational component library and design system integrated into Figma.
Determine the primary user for the Hive, a dashboard that tracks cloud-spend. The current dashboard was built by the enterprise app engineers without determining the primary user of the system. The goal for this initial discovery is to determine the ideal user, create a persona, supported by secondary and tertiary personas. In addition to definining the needs, pain-points, and resources that the primary persona needs.
Get a general sense of design and UX concerns in terms of what's in place with the current Elanco Flexible Web Toolkit and conduct a component library audit to determine gaps. Understand what it would take to have an ideal workflow for a design, protoype, develop and test workflow with Figma integration.
Foundational Design System in Figma
Strategy: Roadmap, Governance Model, Collaboration & Communication, Measurement & Feedback
Governance: Design System Owner, Design System Team, Approval Process and Maintenance Process
Understand the customer experience, business process, and technology changes to determine the requirements to enable self-service onboarding with Elanco Knowledge Systems for Uplook customers in the Beef and Dairy segments.
HoneyBee, a potential solution to track cost and spending in Azure and Google Cloud cost across the portfolio.
Zero discovery on who the primary user is, has a scattered view of pain-points without understanding user needs, goals, motivations, internal and external factors that a user might encounter.
Get a general sense of design and UX concerns in terms of what's in place with the current Elanco Flexible Web Toolkit and conduct a component library audit to determine gaps. Understand what it would take to have an ideal workflow for a design, protoype, develop and test workflow with Figma integration.
Elanco Brand + Colors
TailwindCSS Colors
Heroicons
Buttons + States
Input Fields
Alerts
Type Scale
Spacing, Shadows & Border Radius
Responsive Breakpoints
Components
Navigation
Cards
Pagination
Tabs
Tables
Lead Product Designer
Solution Operations Discovery
Product Design Lead
Visual Design
Front-End Engineering
Solution Operations Engineer
Defined ways of working between product, design and engineering teams.
I redesigned Uplook platform for dairy operators, to enhance its functionality and user experience. Uplook is a part of EKS or Elanco Knowledge Systems, a suite of B2B solutions. The updated platform now provides a more intuitive interface for tracking herd records, milk shipments, feed, utilities, water, and fuel data.
Leveraging data from the USDA Climate Hub and the Intergovernmental Panel on Climate Change, Uplook’s calculations for measuring carbon footprint and total emissions by cattle type and operation are now more accessible and user-friendly.
I also improved the estimation of operational emissions from purchased feed from Elanco, enabling cattle feeders to better articulate their sustainability efforts and participate more easily in carbon credit monetization processes.
This redesign includes features that facilitate the unlocking of grants, government funds, and incentives.
Elanco Knowledge Systems is a dynamic suite of data-driven solutions powered by experienced veterinarians, animal health professionals, statisticians and scientists where customers can chose from a number of propriety tools that aid in the operation and management of swine, dairy, and cattle feedyards.
Using Tailwind CSS and Tailwind UI to ensure a responsive and consistent experience across mobile, tablet, and desktop devices.
my projects
ElancoGPTML/AI, Design System, Enterprise, Decision Support, Zero to One
Elanco Component LibraryFoundational UI Elements, UI Framework, Corporate Branding, Style Guide
Cycle Safe SeattleData Visualization, Interaction Design, Data Storytelling
MossiPhysical Computing & Prototyping
OpenELISUX Research, Usability Testing, Lab Management Information System
CISCO NetAcad 20Education, UX/UI, Contract, B2B
PayPalE-commerce, Enterprise, Payments
Raf Laus, Portfolio. https://rlaus.xyz. © 2024